TMC has a lot of history in the ever changing world of telecommunications. For the non-industry people out there, that's Mobile Network Operators (MNO) or Telco's - the company who provides your mobile service and possibly other services like fixed line, broadband and TV. This world of digital content and services has changed massively over the past 20 years. From the early days of caller tunes and wallpapers - to today, where telco's and digital giants like Facebook and Google share a very similar space - providing an endless supply of content and services to entertain, inform and influence us.
As a content or service provider, the aim is to distribute at scale - reaching as many users as possible. MNO's can be a great way to achieve this, with their vast client base and integrated billing platforms. Particularly in the emerging markets, the billing available from a telco is very attractive. Many customers in these regions do not have a bank account or credit card to pay for digital services or content. They use their mobile. In this way, and for some years now, content and service providers have been able to reach and monetise otherwise inaccessible customer bases - in some huge and high growth markets. And, whilst localisation is required to reflect cultural specifics, language and variable pricing - the benefits can be significant.
If you are ready to take your service to the emerging markets and need to find a way to reach customers, mobile operators could be an interesting opportunity to explore. But, where do you start and who do you contact to discuss?
We met the team at Gamepix about 5 years ago. They're a young, dynamic gaming company based in Rome, that specialise in html5 games and game portals. GamePix provides game developers with the opportunity to expand their potential beyond traditional app stores, by distributing the games via their extensive network of partners, plus their own B2C games portal. Tidey Mitchener provide ongoing business development and sales support to the team at GamePix. Working alongside their talented and experienced team, we created a targeted development plan - whilst remaining focused on their valued core of existing partners. Using a systematic and co-ordinated approach, the team communicate the products and services in a friendly and transparent manner, highlighting the benefits and use cases for the extensive game catalogue and white label game portal. Managing an offshore team, means that the use of a simple, but effective management tool is essential. Right now, we tend to favour using Trello with our clients. With consistent and regular updates, task allocation, setting deadlines - a team scattered across the globe, working in different time zones can be surprisingly well co-ordinated!
Alternatively, Tidey Mitchener offers a fixed period of targeted business development, focusing on specific territories or potential clients - to explore the appetite and level of interest in a product or service. In a Phase 1, the target group of companies would be identified and contacted to explore and understand initial interest in the product portfolio. The all important feedback and comments would be collated and available 'live' via the Trello board, with recommended next steps and guidance for a potential Phase 2. This is a good option for smaller companies, who are maybe looking to move into a new region with their existing portfolio - without commitment to a longer term plan.
If you have a digital product and would like to explore distribution via mobile operators - give me a call!