Thanks to everyone who joined the first milknbizz Tech Surgery or posted questions in the feed for us to answer in the session. As promised, here's the blog covering the (less than exciting) topic of GDPR or General Data Protection Regulation:
So, the very boring part...GDPR is a regulation in EU law relating to data protection and privacy, and the transfer of personal data outside of the EU. It was introduced in 2016 and enforceable from May 2018. Now, whilst the UK has left the EU, the law remains and will initially be written across to UK law - but we should keep an eye out for changes that maybe introduced later on.
From a small business perspective, if you collect the contact details of clients (email addresses, names, telephone numbers) here are the three main things you need to remember:
We had a question from a member with regards to existing customer databases, and how they should be managed to make them GDPR compliant going forward. Sending a simple email and asking people if they wish to remain on your database - to confirm and consent is an easy way to do this. Equally, Mailchimp has an opt out at the bottom of the email, so they can easily request to be removed from a database.
Another question was regarding business cards. So, if someone physically gives you their business card can you add them to a database and communicate with them going forward? The action itself of handing over a business card with contact information (considered an affirmative act under GDPR) implies that they are happy for you to contact them and you have their consent to store the details they have provided. Storing those details obviously needs to meet GDPR guidelines.
If in doubt, check out the government guidance via this link:
If anyone has any questions or would like to discuss in more detail - give us a shout!
Next blog post will be addressing is SEO basics...watch this space.
Charlotte & Dylan