Thanks to everyone who joined the first milknbizz Tech Surgery or posted questions in the feed for us to answer in the session. As promised, here's the blog covering our fourth topic - Starting out with Mailchimp:
There are a lot of email services out there, and the number seems to grow every month, but one of the most popular is MailChimp. It's easy to sign up on the free plan and get going in a matter of minutes. So once you've signed up, what should you do next?
We are going to discuss four areas:
Your email list
If you are on the free plan, you will only have the one list. It will be set to the name of your company and your email address will be added to that list. You can change the name of the list by clicking on 'Audience' in the left-hand menu bar, then the 'Manage Audience' in the dropdown on the righthand side of the Audience page, then select 'Settings'.
On the Settings page select 'Audience Name and Defaults'. Now you can change the name, as well as being given two other options - 'Enable double opt-in' and 'Enable reCaptcha'. The former creates an email verification loop and prevents spammers clogging up your lists. The latter is the "pick all the squares with bicycles in" check. This can be useful against screen scrapers and bots on your site.
You can also set the email footer, especially important if you fall under GDPR compliance and if someone wants to report you for spamming.
There are two common use cases for sending automated emails. The welcome email and the "good bye" email when someone unsubscribes from your list. While you are still in the 'Audience Name and Defaults' page check the boxes for "send a final email welcome" and "send unsubscribe confirmations to subscribers". Now scroll to the bottom of the page and click "Save audience and campaign defaults".
Once it's saved the audience page will reload, now click on 'Signup Forms' from the menu. Click on 'Form Builder' from the new options, and when that page loads you can select "Final Welcome Email" and "Goodbye Email" from the forms and responsive emails dropdown. The actual layout and configuration of these forms we will cover in a future post.
Connecting with web builder services
Most of the modern web builders will have plugins or integrated services to connect to MailChimp. For those on Wordpress, MailOptin is a very popular choice. For Weebly users automate.io offers various options to integrate, and Wix has an in-house integration into MailChimp. We will cover this in a future post if you are interested.
Sign up forms
A great way to grow your email list is to use sign up forms. You can create a sign up form in MailChimp which will embed into you web site. This can cut out the old fashioned process of collecting email addresses via your stand alone sign up form on the web site and then importing those emails into you Mailchimp account.
If you've followed along from the previous section about Automated Emails, you are already in the right place. If not, navigate to Audience > Manage Audience dropdown > Sign up forms. From the page that loads, select Signup forms. The default option in the dropdown should already be set to Signup Form, if not click on the dropdown and select it.
You can use the form designer on the page to create a sign up form that perfectly matches your web site. We will cover integrating the form onto you site in a future post.
Any suggestions on what we should cover next? Look forward to hearing from you!
Charlotte & Dylan